Glamping: passing fad or new lifestyle in nature?
In recent years, outdoor tourism has undergone a profound transformation: no longer just spartan tents and camp stoves, but immersive experiences in nature without sacrificing comfort. È it is precisely from this evolution that glamping was born, a term born from the fusion of glamour and camping, which has become synonymous with chic vacations among forests, lakes and beaches.
Where did glamping originate?
Although the term “glamping” was coined in the United Kingdom only in 2005 and entered official dictionaries in 2016, the idea of luxury camping is not at all new. As early as the 16th century, European nobles and rulers held lavish camps with elegant tents and fine banquets, as happened during the “Camp of the Golden Drape’between Henry VIII and Francis I of France.
In the 20th century, glamping took on new forms with the African safaris of wealthy Europeans and Americans, where generators, collapsible tubs and champagne accompanied the ’adventure. Today, glamping reinvents itself once again: tree houses, suspended lodges, safari tents, wooden pods and vintage caravans, enhanced by exclusive amenities.
What experiences does modern glamping offer?
Contemporary glamping è very varied: from simple tents equipped for couples to resort-style facilities with air conditioning, private bathrooms and fully equipped kitchens, all set in breathtaking nature settings. The offerings can range from B&Bs with a few tents in the garden, to exclusive Bubble Rooms, to large, specialized vacation resorts capable of offering a range of solutions for all needs.
In Italy, the phenomenon è in full growth: with over 11 million arrivals in the open-air sector in 2024 alone, glamping facilities are increasingly in demand, especially in regions such as Tuscany, Veneto and Sardinia, supported by policies attentive to enhancing outdoor and sustainable tourism.
In Italy, where can you live this experience?
In our country, glamping has found fertile soil thanks to the variety of landscapes, the culture of hospitality and a growing attention to the environment. Italian glamping facilities are now among the most appreciated in Europe for originality, sustainability and comfort.
Between the protagonists of this new form of vacation stands out Gitav, a group active in Tuscany and Latium Maremma with a network of villages immersed in nature. The Gitavillages offer a wide range of glamping proposals designed for every type of traveler: from the romantic couple to the adventurous family.
What is glamping according to Gitav?
For Gitav, glamping è living nature without sacrificing comfort. In Gitav villages, every accommodation è designed to combine wellbeing, contact with the environment and sustainable innovation. The structures are often made of recyclable materials and designed to blend harmoniously with the landscape.
The’offer è really wide: from the new and exclusive Air Dream Suites to the Gitavillage Le Marze, the first in Europe with a structure suspended among pine trees, to the versatile Coco Tents, for cozy but comfortable stays.
What solutions does the Gitavillage world offer?
Here are some of the most iconic proposals:
- Air Dream Suite (Castiglione della Pescaia) – A’unique experience among the trees, between sustainable design and ultra-modern comfort.
- Coco 2 Places (Albinia) – A compact and romantic tent in the heart of nature.
- Coco Sweet, Safari, and Plus (Albinia, Talamone, Argentario) – Several options for those looking for versatile glamping: from minimalist to en-suite and air-conditioned.
- Tent Safari and Family Tent (Castiglione della Pescaia, Albinia) – To experience sharing and adventure with family or friends.
- Woody Tent (Talamone) – All-wood tent, handmade, ideal for those seeking an intimate and green experience.
Whyé choose glamping today?
Glamping è much more than a fad: è a concrete response to the need for authentic connection with nature, without sacrificing comfort, aesthetics and sustainability. È a form of tourism that respects places, enhances local traditions and offers memorable and tailor-made experiences.
Gitav, with its wide and original offer, è the ideal choice for those who wish to discover the more refined side of outdoor vacations. Book here!
